Building a culture should be the goal of every organization – and the responsibility of every leader. A strong culture is the secret ingredient that allows companies to compete and thrive in their markets.
But in a pandemic, this difficult task has become even harder.
How can you maintain, build, and improve upon your company culture when collaborators work from home and no longer enjoy the team-building rituals that once brought them together?
That is what many leaders are asking themselves, as they face the prospect of a vanishing corporate identity. In response, they are finding ways to differentiate themselves and their companies in a work-from-home context.
Below, you’ll find some pieces of advice on reinforcing your company culture:
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To summarize, no one expects you to reinvent the wheel. The key is to listen, think, and recognize what makes your organization special – not only in the eyes of the world or the market but, more importantly, in the eyes of your collaborators. Because they are the ones who define the heart and strength of your organization, and who will allow it to face the future and thrive.