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Óscar Velasco

Organizational geneticist, passionate about the DNA of organizations and their cultural transformation.

Recent Posts

Business Lessons from 'The Lord of the Rings'

Strategy, Leadership, and Change: The Business Journey Through Middle-earth The universe of Tolkien, from The Silmarillion to The Lord of the Rings, including the most recent TV adaptations, is an endless source of inspiration. If we translate...
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Questions about Artificial Intelligence you didn't dare to ask

Artificial intelligence (AI) seems to have become the “topic of the moment” in the corporate world. According to Gartner, by 2026, companies that have adopted AI engineering practices to build and manage adaptive AI systems will outperform the...
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How to break the boundaries of organizational manichaeism

In the fast-paced business world, executives face constant challenges that require agile and creative responses. However, many companies find themselves caught in a subtle yet devastating trap: organizational Manichaeism.
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Socrates already knew about artificial intelligence

Sometimes, a comment we hear becomes that "Eureka moment" that allows us to better understand our reality and even project our future.
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Is AI a job destroyer or job creator?

The aim of the annual meeting of the World Economic Forum (WEF) just concluded in Davos is to analyze the global context (not exclusively economic), reach common diagnoses, and seek solutions to address the main global challenges.
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The 12 tasks of Asterix: what we can learn for a successful digital transformation

However, they’re forgetting to set the focus on the people who will be using these new tools, and to transform the business culture so that the change is effective and makes sense. In any business transformation—including digital—the key is always the...
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@Ausape - "Do or do not, there is no try."

However, we may not always know the right time to apply this methodology. And sometimes, we can fall into the trap of thinking that, if a project has met its requirements, was finished on time, and fell within the expected budget, then we can consider it...
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The pandemic’s “Avatar effect”

In Spain, telecommuting has become a powerful tool for allowing people with disabilities to work from home. The fight against Covid-19 has taught us some surprising lessons. Among the most important is that there are no longer any physical barriers...
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@ Forbes – Star Wars, a visionary enterprise treatise

Not such a long time ago, in a corporate galaxy not that far, far away, an extreme situation tested people’s capacity to manage change. * Spoiler warning for the Star Wars saga * Not such a long time ago, in a corporate galaxy not that far, far away,...
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Do companies dream of electric sheep?

Companies are the sum of their constituent parts. They must be attuned to the emotions and even the soul of their workforce. That is what organizational health is all about – and every high-level decision either strengthens or weakens it. In these...
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