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@ethic.es - The crucial step towards Net Positive

Acting within the planet’s limits allows us to internalize the impact of our income statement while also reporting back to society, creating a world of opportunities for future markets and presenting a new philosophy: becoming a better company for the...

@ethic.es - The Net Positive Path

In the future, every organizations’ worth will depend exclusively on whether or not its existence makes the world a better place.

The new creative role of Human Resources

Human Resources leaders are facing their greatest challenge. They must sit down with members of the board and become business creators. For an example of the quantum shift now happening in many organizations, often without anyone noticing, we need only...

Coaching and change management: different names, same process

Observer, System, Action, and Results. If you’ve studied ontological coaching, you'll know what I’m talking about. And if you haven’t, then let me fill you in: this is the OSAR model. It’s a simple but powerful technique that allows us to look at any...

How to not screw up your client experience when you only get one chance

“From a scale of 1 to 10, how would you rate your experience at our branch?” That’s the question I got via email after spending one hour standing in line at a bank. My answer was: a 4. The next day, I received a phone call from someone at the branch —...

How to map out the final stretch on the road to innovation

The other week, a client and I were discussing how to approach an innovation process within their organization. After reviewing and agreeing on the details, I asked how we’d proceed after each work cell produced an MVP (or Minimum Viable Product). The...

@Forbes - The new globalization changes direction

In the middle of the pandemic, many people predicted the end of globalization. However, as the world picks up speed again, we’re coming to realize that globalization didn’t go anywhere, though it was redefined. Let’s analyze what globalization will look...

The New Normal is coming in waves

We're going through challenging times — and they're not letting up. Whenever stability seems to be around the corner, it runs away from us. And we may have to get used to this constant chase.

Every management team needs a Charlie Watts. Does your organization have one?

The Rolling Stones just started their new world tour in St. Louis, Missouri, but they’re no longer the Stones of old. A few weeks back, the great Charlie Watts, the band’s iconic drummer for over 50 years, passed away. Since then, a lot has been written...

A road map to digital transformation

It’s surprising how little is understood about digital transformation — and the profound organizational shifts it entails. In the interest of clarifying matters, we’ll review four important areas for analysis and share a handy checklist. So, have you...

Swimming in the deep

Organizations and their leaders must manage both their own emotions and those of others in different ways. It used to be that they could do this in successive steps, but now they have to manage everyone’s emotions at once. Managing emotions is one of the...

Efficiency as we knew it, is dead

In the world of work, we’re increasingly talking about hybrid office models. Yet we often do so within a framework that’s resistant to change. What’s the secret behind a truly hybrid, irregular model? Today we have to ask a question we haven’t asked in...

Why does Elon Musk talk about colonizing Mars?

The creator of Tesla and co-founder of Paypal has dared to dream of a utopia. This is what all entrepreneurs should be doing. And the pandemic has only reminded us of the value of ambitious thinking. 18 years ago, when Elon Musk founded an electric car...

Untapping the potential of women

Man reached the Moon in 1969 propelled by the mathematical calculations of Katherine Johnson (1918-2020). Security forces have worn bulletproof vests since the discovery of Kevlar by Stephanie Kwolek (1923-2014) while working at Dupont. Automobiles...

The pandemic’s “Avatar effect”

In Spain, telecommuting has become a powerful tool for allowing people with disabilities to work from home. The fight against Covid-19 has taught us some surprising lessons. Among the most important is that there are no longer any physical barriers...

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